Discover beers, wines, spirits and fruit juices, as well as everything that can be eaten as an aperitif,
Why an Aperol Culture Fair in Alsace?
Alsace: France’s leading brewing region with 60% of national production
Alsace : wine region which gathers seven varieties of noble white wines.
Alsace: a region that produces eaux de vie from fruit grown in the orchards of its valleys
Alsace : region at the origin of specialities for the aperitif like the ‘bretzel’ or the ‘tartinette
The aperitif is indeed a delicious and convivial moment that celebrates the end of a busy day. It provides a place to gather with family and friends to share conversations, laughter and memories. This moment is even more appreciated when accompanied by gourmet bites that highlight regional or exotic culinary traditions.
These relaxing moments are an opportunity to discover and appreciate different flavors and textures. Regional dishes can remind us of our roots and traditions, while exotic recipes invite us to travel and explore new cultures.
By combining local or international drinks with these culinary delights, the aperitif becomes a moment of gustatory and cultural discovery. It is an opportunity to strengthen social ties and share our love for good food and the pleasures of the table.
So don’t hesitate to take advantage of these precious moments to savor the pleasures of life, discover new flavors and spend quality time with your loved ones.
Cultur’ Apéro
Tanzmatten, quai de l’Ill in Sélestat
Saturday April 15 from 11am to midnight
Sunday April 16th from 11am to 6pm
Admission 2€.
More info on social networks, Instagram : cultur_apero, Facebook : Cultur’Apero
Has the culture of aperitif changed after the pandemic and the return of a “normal” life?
The Syndicat des Apéritifs à Croquer conducted via L’Obsoco a quantitative study with a sample of 1,000 people representative of the French population between March 17 and 23, 2022. Here are the main results.
The aperitif is indeed an emblem of the conviviality “à la française”. According to statistics, 90% of French people are used to organizing aperitifs at home, and 32% even do it regularly, once a week or more. This practice is particularly common among the CSP+, 25-34 year olds and men.
The aperitif plays a crucial role in creating and strengthening social ties. 60% of the French people surveyed say they drink with other people, mainly friends or relatives (96%), their spouses (89%) and their family (87%). The solo aperitif, on the other hand, seems to be an occasional practice for 40% of respondents.
Conviviality and sharing are the main reasons to organize an aperitif at home. Respondents place at the top of their motivations “being together with loved ones” (54%), “having a moment of conviviality and laughter” (52%) and “the pleasure of sharing and exchanging with loved ones or guests” (46%). Individual motivations, such as “having a moment of relaxation and decompression” (38%), “letting go to break away from the daily routine” (18%) or “having a little treat before a meal” (13%), come in second place.
Thus, the aperitif perfectly embodies the spirit of conviviality and sharing that characterizes French culture. It allows to create bonds, to live pleasant moments and to enjoy life in good company.
The history of the aperitif goes back to antiquity…
The aperitif is a tradition that dates back to antiquity. Its historical origin is linked to the Latin word “aperire”, which means to open. Prior to 1888, the term “aperitif” was used as an adjective in a medical context to describe something that opened pores, ducts and vessels. In 1888, the word became a common name for any alcoholic beverage consumed before a meal, reputed to stimulate the appetite.
The Romans used to drink honey-sweetened wines before the meal, while the Gauls preferred spicy drinks. In the Middle Ages, sweet wines flavored with herbs were served before the meal, accompanied by the “table plate” or “first course” consisting of toast, fruit, small pies, sausage and watercress. This combination of solid and liquid was supposed to facilitate digestion, giving the aperitif a medicinal value.
With the Empire, the consumption of liquors became widespread and the “aperitif hour” became almost official at five o’clock. Since the 1970s, the duration of the aperitif has increased, and this moment is now accompanied by various products designed specifically for this occasion.
Thus, the aperitif is a tradition that has evolved over time and cultures, but has always been associated with conviviality, sharing and stimulating the appetite before a meal.
Cultur’ Apéro is a unique event organized by Sélestat Prod
at the Tanzmatten on April 15 and 16. It invites you to explore and taste beers, wines, spirits and fruit juices, as well as various snacks typical of the aperitif, a moment of sharing much appreciated by the Alsatians.
But that’s not all! Cultur’ Apéro goes beyond simple tasting and offers a joyful, warm and educational experience. On the program, you will be able to take advantage of the advice of a beer expert, participate in games such as quizzes and cap’n competitions, and attend concerts.
To make the party even more enjoyable, food options will be available on site. It’s a great opportunity to spend time with family and friends, so book your weekend to enjoy this original and festive event!
